Title of the Special Issue: Advancing International Marketing Strategy: Innovative Conceptual Insights and Comprehensive Literature Reviews

Guest Edited by: Demetris Vrontis, Hélène Yildiz, Saurabh Bhattacharya, Balakrishna Grandhi

Link to the Special Issue: https://www.emeraldgrouppublishing.com/calls-for-papers/advancing-international-marketing-strategy-innovative-conceptual-insights-and

Submission Deadline: 1 October 2024-1 April 2025